Cloudflare Logo

About Cloudflare

Cloudflare is an American internet infrastructure and website security company established in 2009 with headquarters in San Francisco, United States. Within the technology & software landscape, its core activities span Software Publishers and information and communications technology. The organization was founded by Matthew Prince, Michelle Zatlyn and Lee Holloway. Official brand communications and services are published at cloudflare.com.

The Cloudflare Logo: Design and Meaning

The primary Cloudflare visual identity is built around a wide horizontal wordmark layout (1024×338 pixels, 3.03:1 aspect ratio). Colorimetric analysis of the artwork shows a 4-color palette led by orange (#F58220, RGB 245, 130, 32 at 56% visual coverage), paired with dark gray (#424243, 23%), gold (#FAAC3D, 14%) and white (#FFFEFD, 5%).

The current Cloudflare logo design has been in active use since 2016. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×338 px transparent PNG (20 KB) with an isolated alpha channel, accompanied by a lightweight 2 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.