HP Logo

About HP

HP is an American information technology company established in 1939 with headquarters in Palo Alto, United States. Within the technology & software landscape, its core activities span computer hardware industry, information technology industry and information and communications industry. The organization was founded by David Packard and William Redington Hewlett. Official brand communications and services are published at hp.com.

The HP Logo: Design and Meaning

The primary HP visual identity is built around a balanced 1:1 square canvas (1024×1022 pixels). The mark uses a focused monochrome palette centered on blue (#024AD8, RGB 2, 74, 216, CMYK 99, 66, 0, 15), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of HP spans 7 documented design eras beginning in 1954, including earlier emblems from 1954–1964, 1964–1979, 1979–2008, 2008–2010, 2010–2012 and 2012–2025. The current iteration has represented the brand since 2025. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×1022 px transparent PNG (57 KB) with an isolated alpha channel, accompanied by a lightweight 1 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.