Instagram Logo

Download the Instagram logo as a transparent PNG and SVG vector, in 4 ready-to-use variants.

Download Transparent PNG1024×1024 px · 260 KB Download SVG Vector7 KB

Category: Social Media & Messaging
Assets: 8
Views: –
Downloads: –
Updated: October 1, 2026
Copyright: DMCA / Removal

Logo Variants

TransparentPNG

On White BackgroundPNG

BlackPNG

WhitePNG

Logo History

Instagram has used 5 logos since 2010. The current logo has been in use since 2022.

2010
2013–2015
2015–2016
2016–2022
2022–present

About Instagram

Operating as a photo and video sharing social network owned by Meta Platforms, Instagram traces its origins to 2010 and is based in San Francisco, United States. It is cataloged under the Social Media & Messaging category on Logorary. The organization was founded by Kevin Systrom and Mike Krieger. Official brand communications and services are published at instagram.com.

The Instagram Logo: Design and Meaning

In its canonical form, the Instagram emblem occupies a balanced 1:1 square canvas (1024×1024 pixels). Colorimetric analysis of the artwork shows a 5-color palette led by white (#FFFEFF, RGB 255, 254, 255 at 23% visual coverage), paired with magenta (#FD0478, 23%), magenta (#FB01D7, 19%), gold (#FFB901, 12%) and orange (#FE7704, 8%).

The visual history of Instagram spans 5 documented design eras beginning in 2010, including earlier emblems from 2010, 2013–2015, 2015–2016 and 2016–2022. The current iteration has represented the brand since 2022. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×1024 px transparent PNG (260 KB) with an isolated alpha channel, accompanied by a lightweight 7 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.

Logo Colors

#FFFEFFWhiteRGB 255, 254, 255CMYK 0, 0, 0, 0 (approx.)

#FD0478MagentaRGB 253, 4, 120CMYK 0, 98, 53, 1 (approx.)

#FB01D7MagentaRGB 251, 1, 215CMYK 0, 100, 14, 2 (approx.)

#FFB901GoldRGB 255, 185, 1CMYK 0, 27, 100, 0 (approx.)

#FE7704OrangeRGB 254, 119, 4CMYK 0, 53, 98, 0 (approx.)

Brand Facts

Type	Photo and video sharing social network owned by Meta Platforms
Founded	2010
Headquarters	San Francisco
Country	United States
Founded By	Kevin Systrom, Mike Krieger
Official Website	instagram.com
Logo Source	Wikimedia Commons

Frequently Asked Questions

What are the Instagram logo colors?

The Instagram logo uses white #FFFEFF (RGB 255, 254, 255), magenta #FD0478 (RGB 253, 4, 120), magenta #FB01D7 (RGB 251, 1, 215), gold #FFB901 (RGB 255, 185, 1), orange #FE7704 (RGB 254, 119, 4).

Is the Instagram logo available as SVG?

Yes. The Instagram logo can be downloaded as a scalable SVG vector file, and as a transparent PNG (1024×1024 px).

What resolution and variants are included for the Instagram logo?

The master Instagram transparent PNG measures 1024×1024 pixels (260 KB) and is accompanied by 4 ready-to-use variants: transparent, on white background, black and white, plus a 7 KB SVG vector file.

When was Instagram founded?

Instagram was founded in 2010 and is headquartered in San Francisco.

When did Instagram change its logo?

The current Instagram logo has been in use since 2022. It replaced the logo used 2016–2022.