SAP Logo

About SAP

SAP is widely known as a German software producer originating from Walldorf, Germany, founded in 1972. Within the technology & software landscape, its core activities span software industry and software development. The organization was founded by Dietmar Hopp, Hasso Plattner and Klaus Tschira. Official brand communications and services are published at sap.com.

The SAP Logo: Design and Meaning

Structurally, the SAP logo is proportioned on a landscape-oriented lockup (1024×507 pixels, 2.02:1 aspect ratio). Colorimetric analysis of the artwork shows a 3-color palette led by white (#FEFFFF, RGB 254, 255, 255 at 38% visual coverage), paired with cyan (#00A8E5, 36%) and blue (#006BB6, 21%).

The visual history of SAP spans 2 documented design eras beginning in 2011, including earlier emblems from until 2011. The current iteration has represented the brand since 2011. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×507 px transparent PNG (27 KB) with an isolated alpha channel, accompanied by a lightweight 2 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.