Uber Logo

About Uber

Uber is a peer-to-peer ridesharing, food delivery, and transportation network company headquartered in San Francisco, California established in 2009 with headquarters in San Francisco, United States. Within the airlines & transport landscape, its core activities span peer-to-peer ridesharing and information technology. The organization was founded by Garrett Camp and Travis Kalanick. Official brand communications and services are published at uber.com.

The Uber Logo: Design and Meaning

The primary Uber visual identity is built around a wide horizontal wordmark layout (1024×355 pixels, 2.88:1 aspect ratio). The mark uses a focused monochrome palette centered on black (#010202, RGB 1, 2, 2, CMYK 50, 0, 0, 99), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The current Uber logo design has been in active use since 2018. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×355 px transparent PNG (19 KB) with an isolated alpha channel, accompanied by a lightweight 2 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.