Xerox Logo

About Xerox

Xerox is widely known as an American document management corporation originating from Norwalk, United States, founded in 1906. Within the technology & software landscape, its core activities span computer industry. The organization was founded by Joseph C. Wilson. Official brand communications and services are published at xerox.com.

The Xerox Logo: Design and Meaning

Structurally, the Xerox logo is proportioned on a wide horizontal wordmark layout (1024×224 pixels, 4.57:1 aspect ratio). The mark uses a focused monochrome palette centered on red (#D50E2A, RGB 213, 14, 42, CMYK 0, 93, 80, 16), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of Xerox spans 3 documented design eras beginning in 1968, including earlier emblems from 1968–1994 and 1994–2008. The current iteration has represented the brand since 2008. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×224 px transparent PNG (23 KB) with an isolated alpha channel, accompanied by a lightweight 3 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.