Amazon Logo

About Amazon

Operating as an American multinational technology company, Amazon traces its origins to 1994 and is based in Seattle, United States. Within the retail, fashion & e-commerce landscape, its core activities span web hosting service, e-commerce and web service. The organization was founded by Jeff Bezos. Notable brands and divisions connected to Amazon include Amazon Web Services and Amazon Kindle. Official brand communications and services are published at amazon.com.

The Amazon Logo: Design and Meaning

In its canonical form, the Amazon emblem occupies a wide horizontal wordmark layout (1024×343 pixels, 2.99:1 aspect ratio). Colorimetric analysis of the artwork shows a 2-color palette led by navy (#171D27, RGB 23, 29, 39 at 80% visual coverage), paired with dark orange (#FF6301, 20%).

The visual history of Amazon spans 2 documented design eras beginning in 2000, including earlier emblems from 2000–2024. The current iteration has represented the brand since 2024. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×343 px transparent PNG (29 KB) with an isolated alpha channel, accompanied by a lightweight 5 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.