Target Logo

About Target

Target is widely known as an American retailer and supermarket chain originating from Minneapolis, United States, founded in 1902. Within the retail, fashion & e-commerce landscape, its core activities span big-box store, retail chain and retail. The organization was founded by George Dayton. Official brand communications and services are published at target.com.

The Target Logo: Design and Meaning

Structurally, the Target logo is proportioned on a vertical emblem format (697×888 pixels, 1.27:1 portrait ratio). The mark uses a focused monochrome palette centered on red (#CC0000, RGB 204, 0, 0, CMYK 0, 100, 100, 20), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of Target spans 3 documented design eras beginning in 1962, including earlier emblems from 1962–1968 and 1968–2004. The current iteration has represented the brand since 2004. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 697×888 px transparent PNG (35 KB) with an isolated alpha channel, accompanied by a lightweight 2 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.