BMW Logo

Download the BMW logo as a transparent PNG and SVG vector, in 2 ready-to-use variants.

Download Transparent PNG1024×1024 px · 192 KB Download SVG Vector10 KB

Category: Automotive
Assets: 7
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Updated: October 1, 2026
Copyright: DMCA / Removal

Logo Variants

TransparentPNG

On White BackgroundPNG

Logo History

BMW has used 6 logos since 1916. The current logo has been in use since 2021.

1916–1933
1936–1963
1963–1997
1970–1989
1997–2020
2021–present

About BMW

Operating as a German automobile manufacturer, and conglomerate, BMW traces its origins to 1916 and is based in Munich, Germany. Within the automotive landscape, its core activities span activities of holding companies, manufacture of motor vehicles and aeronautical engineering. The organization was founded by Gustav Otto, Camillo Castiglioni and Franz Josef Popp. Official brand communications and services are published at bmw.com.

The BMW Logo: Design and Meaning

In its canonical form, the BMW emblem occupies a balanced 1:1 square canvas (1024×1024 pixels). Colorimetric analysis of the artwork shows a 5-color palette led by black (#010101, RGB 1, 1, 1 at 30% visual coverage), paired with white (#F8F8F8, 15%), gray (#676868, 10%), sky blue (#3799CA, 7%) and dark gray (#474849, 6%).

The visual history of BMW spans 6 documented design eras beginning in 1916, including earlier emblems from 1916–1933, 1936–1963, 1963–1997, 1970–1989 and 1997–2020. The current iteration has represented the brand since 2021. For design, editorial and production workflows, this page provides 2 verified asset variants (transparent and on white background). The master raster file is a 1024×1024 px transparent PNG (192 KB) with an isolated alpha channel, accompanied by a lightweight 10 KB scalable SVG vector for infinite-resolution print, signage and UI scaling.

Logo Colors

#010101BlackRGB 1, 1, 1CMYK 0, 0, 0, 100 (approx.)

#F8F8F8WhiteRGB 248, 248, 248CMYK 0, 0, 0, 3 (approx.)

#676868GrayRGB 103, 104, 104CMYK 1, 0, 0, 59 (approx.)

#3799CASky blueRGB 55, 153, 202CMYK 73, 24, 0, 21 (approx.)

#474849Dark grayRGB 71, 72, 73CMYK 3, 1, 0, 71 (approx.)

Brand Facts

Type	German automobile manufacturer, and conglomerate
Founded	1916
Headquarters	Munich
Country	Germany
Industry	activities of holding companies, manufacture of motor vehicles, aeronautical engineering
Founded By	Gustav Otto, Camillo Castiglioni, Franz Josef Popp
Official Website	bmw.com
Logo Source	Wikimedia Commons

Frequently Asked Questions

What are the BMW logo colors?

The BMW logo uses black #010101 (RGB 1, 1, 1), white #F8F8F8 (RGB 248, 248, 248), gray #676868 (RGB 103, 104, 104), sky blue #3799CA (RGB 55, 153, 202), dark gray #474849 (RGB 71, 72, 73).

Is the BMW logo available as SVG?

Yes. The BMW logo can be downloaded as a scalable SVG vector file, and as a transparent PNG (1024×1024 px).

What resolution and variants are included for the BMW logo?

The master BMW transparent PNG measures 1024×1024 pixels (192 KB) and is accompanied by 2 ready-to-use variants: transparent and on white background, plus a 10 KB SVG vector file.

When was BMW founded?

BMW was founded in 1916 and is headquartered in Munich.

When did BMW change its logo?

The current BMW logo has been in use since 2021. It replaced the logo used 1997–2020.