Kia Logo

About Kia

Kia is widely known as a South Korean automobile manufacturer originating from Seoul, South Korea, founded in 1944. Within the automotive landscape, its core activities span automotive industry. Kia operates as part of Hyundai Motor Group. Official brand communications and services are published at kia.com.

The Kia Logo: Design and Meaning

Structurally, the Kia logo is proportioned on a wide horizontal wordmark layout (1024×242 pixels, 4.23:1 aspect ratio). The mark uses a focused monochrome palette centered on navy (#131E29, RGB 19, 30, 41, CMYK 54, 27, 0, 84), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of Kia spans 6 documented design eras beginning in 1953, including earlier emblems from 1953–1964, 1964–1986, 1986–1994, 1994–2012 and 2012–2021. The current iteration has represented the brand since 2021. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×242 px transparent PNG (15 KB) with an isolated alpha channel, accompanied by a lightweight 1 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.