Booking.com Logo

About Booking.com

Booking.com is a website and mobile apps for booking accommodation established in 1996 with headquarters in Amsterdam, Netherlands. Within the airlines & transport landscape, its core activities span travel. Booking.com operates as part of Booking Holdings. Official brand communications and services are published at booking.com.

The Booking.com Logo: Design and Meaning

The primary Booking.com visual identity is built around a wide horizontal wordmark layout (1024×170 pixels, 6.02:1 aspect ratio). Colorimetric analysis of the artwork shows a 2-color palette led by navy (#293E83, RGB 41, 62, 131 at 69% visual coverage), paired with sky blue (#4CA5E6, 31%).

For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×170 px transparent PNG (21 KB) with an isolated alpha channel, accompanied by a lightweight 5 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.