Netflix Logo

About Netflix

Netflix is an American subscription video on-demand over-the-top streaming service established in 1997 with headquarters in Los Gatos, United States. It is cataloged under the TV, Media & Entertainment category on Logorary. The organization was founded by Netflix, Inc.. Official brand communications and services are published at netflix.com.

The Netflix Logo: Design and Meaning

The primary Netflix visual identity is built around a wide horizontal wordmark layout (1024×277 pixels, 3.70:1 aspect ratio). The mark uses a focused monochrome palette centered on red (#D81F26, RGB 216, 31, 38, CMYK 0, 86, 82, 15), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of Netflix spans 2 documented design eras beginning in 2007, including earlier emblems from 2007–2014. The current iteration has represented the brand since 2014. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×277 px transparent PNG (19 KB) with an isolated alpha channel, accompanied by a lightweight 1 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.