PBS Logo

About PBS

PBS is an American public broadcaster and television network established in 1969 with headquarters in Crystal City, United States. It is cataloged under the TV, Media & Entertainment category on Logorary. The organization was founded by James Day, John Macy and Hartford N. Gunn Jr.. Official brand communications and services are published at pbs.org.

The PBS Logo: Design and Meaning

The primary PBS visual identity is built around a landscape-oriented lockup (1024×528 pixels, 1.94:1 aspect ratio). Colorimetric analysis of the artwork shows a 2-color palette led by royal blue (#2738C4, RGB 39, 56, 196 at 73% visual coverage), paired with white (#FEFEFF, 21%).

The visual history of PBS spans 11 documented design eras beginning in 1970, including earlier emblems from 1970, 1971, 1984, 1984–2019, 1984–1998, 1989–1992, 1992–1996, 1996–1998, 2002–2019 and 2019. The current iteration has represented the brand since 2025. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×528 px transparent PNG (33 KB) with an isolated alpha channel, accompanied by a lightweight 2 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.