Nintendo Logo

About Nintendo

Nintendo is a Japanese multinational video game and consumer electronics company established in 1889 with headquarters in Kyoto, Japan. Within the tv, media & entertainment landscape, its core activities span video game industry. The organization was founded by Fusajirō Yamauchi. Notable brands and divisions connected to Nintendo include Nintendo Switch and Wii U. Official brand communications and services are published at nintendo.com/jp/index.html.

The Nintendo Logo: Design and Meaning

The primary Nintendo visual identity is built around a wide horizontal wordmark layout (1024×341 pixels, 3.00:1 aspect ratio). Colorimetric analysis of the artwork shows a 4-color palette led by red (#E60012, RGB 230, 0, 18 at 69% visual coverage), paired with white (#FFFDFD, 19%), dark orange (#ED4A57, 5%) and beige (#FAC9CD, 4%).

The visual history of Nintendo spans 5 documented design eras beginning in 1960, including earlier emblems from 1960–1965, 1967–1975, 1975–2006 and 2006–2016. The current iteration has represented the brand since 2016. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×341 px transparent PNG (23 KB) with an isolated alpha channel, accompanied by a lightweight 3 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.