The Wall Street Journal Logo

About The Wall Street Journal

The Wall Street Journal is widely known as an American business-focused daily newspaper originating from New York City, founded in 1889. It is cataloged under the TV, Media & Entertainment category on Logorary. The organization was founded by Charles Dow, Edward Jones and Charles Bergstresser. Official brand communications and services are published at wsj.com.

The The Wall Street Journal Logo: Design and Meaning

Structurally, the The Wall Street Journal logo is proportioned on a wide horizontal wordmark layout (1011×86 pixels, 11.76:1 aspect ratio). The mark uses a focused monochrome palette centered on black (#211C19, RGB 33, 28, 25, CMYK 0, 15, 24, 87), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1011×86 px transparent PNG (18 KB) with an isolated alpha channel, accompanied by a lightweight 6 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.