American Express Logo

About American Express

Operating as an American multinational financial services corporation, American Express traces its origins to 1850 and is based in New York City, United States. Within the banking & finance landscape, its core activities span financial service activities, except insurance and pension funding, payment card industry and financial services. The organization was founded by William Fargo, Henry Wells and John Warren Butterfield. Official brand communications and services are published at americanexpress.com.

The American Express Logo: Design and Meaning

In its canonical form, the American Express emblem occupies a balanced 1:1 square canvas (1024×1021 pixels). Colorimetric analysis of the artwork shows a 2-color palette led by blue (#016FD0, RGB 1, 111, 208 at 82% visual coverage), paired with white (#FEFEFF, 10%).

The visual history of American Express spans 2 documented design eras beginning in 1975, including earlier emblems from 1975–2018. The current iteration has represented the brand since 2018. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×1021 px transparent PNG (50 KB) with an isolated alpha channel, accompanied by a lightweight 4 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.