Citi Logo

About Citi

Operating as an American multinational bank, Citi traces its origins to 1812 and is based in New York City, United States. Within the banking & finance landscape, its core activities span financial sector, economics of banking and financial services. The organization was founded by Samuel Osgood. Citi operates as part of Citigroup. Official brand communications and services are published at citi.com.

The Citi Logo: Design and Meaning

In its canonical form, the Citi emblem occupies a landscape-oriented lockup (1022×587 pixels, 1.74:1 aspect ratio). Colorimetric analysis of the artwork shows a 2-color palette led by blue (#255BE4, RGB 37, 91, 228 at 79% visual coverage), paired with red (#FF3C28, 21%).

The current Citi logo design has been in active use since 2023. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1022×587 px transparent PNG (28 KB) with an isolated alpha channel, accompanied by a lightweight 1 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.