U.S. Bancorp Logo

About U.S. Bancorp

U.S. Bancorp is widely known as an American financial services holding company, parent company of U.S. Bank originating from Minneapolis, United States, founded in 1850. Within the banking & finance landscape, its core activities span financial sector, economics of banking and financial services. Official brand communications and services are published at usbank.com/about-us-bank.html.

The U.S. Bancorp Logo: Design and Meaning

Structurally, the U.S. Bancorp logo is proportioned on a wide horizontal wordmark layout (1024×203 pixels, 5.04:1 aspect ratio). Colorimetric analysis of the artwork shows a 3-color palette led by navy (#001E7A, RGB 0, 30, 122 at 47% visual coverage), paired with red (#CF2A36, 32%) and white (#FEFDFD, 13%).

The visual history of U.S. Bancorp spans 2 documented design eras beginning in 1998, including earlier emblems from 1998–2023. The current iteration has represented the brand since 2023. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×203 px transparent PNG (20 KB) with an isolated alpha channel, accompanied by a lightweight 4 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.