HSBC Logo

About HSBC

Operating as a British multinational bank, HSBC traces its origins to 1865 and is based in 8 Canada Square, United Kingdom. Within the banking & finance landscape, its core activities span financial sector, economics of banking and financial services. The organization was founded by Thomas Sutherland. Official brand communications and services are published at hsbc.com.

The HSBC Logo: Design and Meaning

In its canonical form, the HSBC emblem occupies a wide horizontal wordmark layout (1022×275 pixels, 3.72:1 aspect ratio). Colorimetric analysis of the artwork shows a 3-color palette led by red (#DB0011, RGB 219, 0, 17 at 57% visual coverage), paired with white (#FFFEFE, 29%) and black (#000000, 12%).

The visual history of HSBC spans 2 documented design eras beginning in 1999, including earlier emblems from 1999. The current iteration has represented the brand since 2018. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1022×275 px transparent PNG (13 KB) with an isolated alpha channel, accompanied by a lightweight 1 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.