The Weather Channel Logo

About The Weather Channel

The Weather Channel is an American cable TV channel with meteorological forecasts and shows established in 1982 with headquarters in Atlanta, United States. It is cataloged under the TV, Media & Entertainment category on Logorary. The Weather Channel operates as part of The Weather Company. Official brand communications and services are published at weather.com.

The The Weather Channel Logo: Design and Meaning

The primary The Weather Channel visual identity is built around a balanced 1:1 square canvas (1024×1024 pixels). Colorimetric analysis of the artwork shows a 2-color palette led by royal blue (#014E9D, RGB 1, 78, 157 at 80% visual coverage), paired with white (#FDFEFE, 14%).

The current The Weather Channel logo design has been in active use since 2005. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×1024 px transparent PNG (62 KB) with an isolated alpha channel, accompanied by a lightweight 6 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.