Burger King Logo

About Burger King

Burger King is a global chain of hamburger fast food restaurants headquartered in Florida, United States established in 1954 with headquarters in Miami-Dade County, United States. Within the food & beverage landscape, its core activities span fast food restaurant chain. The organization was founded by James McLamore and David Edgerton. Burger King operates as part of QSRP. Official brand communications and services are published at bk.com.

The Burger King Logo: Design and Meaning

The primary Burger King visual identity is built around a vertical emblem format (908×992 pixels, 1.09:1 portrait ratio). Colorimetric analysis of the artwork shows a 3-color palette led by cream (#F5EADB, RGB 245, 234, 219 at 33% visual coverage), paired with orange (#FF8732, 32%) and red (#D62401, 28%).

The visual history of Burger King spans 4 documented design eras beginning in 1969, including earlier emblems from 1969–1994, 1994–1999 and 1999–2020. The current iteration has represented the brand since 2020. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 908×992 px transparent PNG (69 KB) with an isolated alpha channel, accompanied by a lightweight 6 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.