KFC Logo

About KFC

Operating as an American fast food restaurant chain specializing in fried chicken, KFC traces its origins to 1930 and is based in Louisville, United States. Within the food & beverage landscape, its core activities span quick service restaurant sector and fast food. The organization was founded by Harland Sanders. KFC operates as part of Yum! Brands. Official brand communications and services are published at kfc.com.

The KFC Logo: Design and Meaning

In its canonical form, the KFC emblem occupies a wide horizontal wordmark layout (1024×319 pixels, 3.21:1 aspect ratio). The mark uses a focused monochrome palette centered on red (#F6002B, RGB 246, 0, 43, CMYK 0, 100, 83, 4), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of KFC spans 3 documented design eras beginning in 2018, including earlier emblems from 2018–2026 and until 2026. The current iteration has represented the brand since 2026. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1024×319 px transparent PNG (22 KB) with an isolated alpha channel, accompanied by a lightweight 2 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.