McDonald's Logo

About McDonald's

McDonald's is an American fast food restaurant chain established in 1940 with headquarters in Chicago, United States. Within the food & beverage landscape, its core activities span food and tobacco industry, accommodation and food service activities and quick service restaurant sector. The organization was founded by Ray Kroc and Richard and Maurice McDonald. Official brand communications and services are published at mcdonalds.com.

The McDonald's Logo: Design and Meaning

The primary McDonald's visual identity is built around a landscape-oriented lockup (1017×888 pixels, 1.15:1 aspect ratio). The mark uses a focused monochrome palette centered on gold (#FFCC00, RGB 255, 204, 0, CMYK 0, 20, 100, 0), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of McDonald's spans 5 documented design eras beginning in 1975, including earlier emblems from 1975–2006, 1993–2003, 2006–2020 and 2009. The current iteration has represented the brand since 2020. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1017×888 px transparent PNG (41 KB) with an isolated alpha channel, accompanied by a lightweight 1 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.