PepsiCo Logo

About PepsiCo

PepsiCo is widely known as an American soft drink company originating from Purchase, Belgium, founded in 1961. Within the food & beverage landscape, its core activities span beverage industry, fast-moving consumer goods and food industry. The organization was founded by Caleb Bradham. Notable brands and divisions connected to PepsiCo include Pepsi. Official brand communications and services are published at pepsico.com.

The PepsiCo Logo: Design and Meaning

Structurally, the PepsiCo logo is proportioned on a wide horizontal wordmark layout (1022×187 pixels, 5.47:1 aspect ratio). The mark uses a focused monochrome palette centered on navy (#03345B, RGB 3, 52, 91, CMYK 97, 43, 0, 64), giving the emblem crisp legibility across both digital interfaces and single-ink print runs.

The visual history of PepsiCo spans 2 documented design eras beginning in 2025, including earlier emblems from until 2025. The current iteration has represented the brand since 2025. For design, editorial and production workflows, this page provides 4 verified asset variants (transparent, on white background, black and white). The master raster file is a 1022×187 px transparent PNG (20 KB) with an isolated alpha channel, accompanied by a lightweight 3 KB scalable SVG vector for infinite-resolution print, signage and UI scaling, plus dedicated black and white one-color versions for dark backgrounds, embossing and screen printing.